Safely process any manufacturer's brand of hair color while deep conditioning the hair in just 8 to 10 minutes with Xcel: The Hair Color Accelerator and Conditioner! Xcel reduces fading up to 95% and helps to obtain complete gray coverage. It consists of antioxidants, nutrients and vital oils, including pure Jojoba Oil, which condition and moisturize the hair during the coloring process, dramatically increasing the shine, strength and manageability of the hair. Xcel has been the preferred color accelerator by more colorists for over 25 years. Try Xcel risk-free and see for yourself why colorists around the world have referred to Xcel as "Liquid Gold"!